Instagram, Twitter and TikTok Upheavals Are Helping LinkedIn

The professional network is benefiting from upheavals elsewhere in the social media landscape.

The biggest social media platforms all have their niches. Twitter is for arguing with strangers. Instagram is for showing off the best of your 500 selfies. Facebook is for learning too much about an acquaintance from college. And LinkedIn is for updating the obligatory professional profile when you’re looking for a job, then receiving constant emails prompting you to congratulate someone on their “work anniversary.”

Or at least that’s how it used to be. As other networks stagnate, shift their algorithms or burn themselves to the ground, LinkedIn is becoming a site where regular people actually want to hang out and post their thoughts. It might even be cool.